In a new feature from The CEO Magazine, OnTrac CEO Michael Brown shares how OnTrac is challenging the traditional carrier model through greater speed, flexibility, transparency, and customer focus.
Speed Shouldn’t Be a Premium Feature
Today’s shoppers expect delivery to be fast, predictable, and affordable. Meeting those expectations requires a different kind of carrier network—one designed to keep packages moving seven days a week. Speed is often treated as an expensive upgrade. At OnTrac, it’s built into the network. OnTrac’s coast-to-coast network operates seven days a week, including weekends, combining predictive EDDs, and reaching more than 75+% of the U.S. population. That means a package that misses a Saturday delivery doesn’t have to sit until Monday—and shippers don’t have to choose between faster delivery and lower costs.
As Brown explains in the feature, consumers will continue to expect faster delivery, while shippers still need to control what it costs to meet those expectations.
Raising the Standard for Delivery Performance
Delivery performance is about more than arriving on time. It includes every step of the package journey—from pickup and shipment visibility to communication, proof of delivery, and successful execution. That thinking is behind OnTrac’s Perfect Delivery Rate, which brings 17 performance metrics together to provide a more complete picture of the delivery experience.
Greater transparency helps identify problems faster, strengthen accountability, and create a better experience for both shippers and their customers.
Every Customer. Every Package. Every Day.
The strongest carrier relationships are built through partnerships. OnTrac is bringing commercial and operations teams closer to customers, creating more direct conversations about performance, opportunities, and how both sides can improve together. It reflects a principle Brown wants embedded across the company: “Every customer, every package, every day really matters.”
Technology will be critical to delivering that promise at scale. With a new Chief Technology Officer leading an AI-enabled strategy across operations, customer solutions, automation, and analytics, OnTrac is investing in the agility to respond faster, turn data into action, and continuously improve the delivery experience.
That is what it means to be the alternative that never stops—not simply another shipping option, but a carrier built to keep moving, evolving, and raising the standard.
Read the full interview with Michael Brown in The CEO Magazine.
