The State of Speed Report
Something big just broke in the world of delivery. It’s not about going faster. It’s about knowing when speed matters.
27% of retailers have quietly unlocked a new formula—one that lifts conversion, NPS, and customer lifetime value The rest? Still running plays that feel safe but are costing them the win.
- 71% of shoppers agree on a truth most brands ignore
- 88% of sites cling to a tactic that backfires more than it helps
- Only a few retailers are executing the three moves that flip delivery from liability to advantage
We didn’t run a survey. We ran a decision experiement—what it surfaced will change how you think about shipping.
- Four Purchase Drivers: Discretionary, Opportunistic, Appointment-Driven, and Urgent—mindsets that reveal when speed, certainty, or cost really matter.
- Peer Reference + Price Ladders: Exposes bias by testing real-world tradeoffs, like paying +$5 for faster delivery or Sunday arrival.
- KPI-based Retailer Cohorts: Comparing “Winners” vs “Laggards” shows which shipping strategies tie directly to higher conversion, CLV, and NPS.
The result? Actionable insight that bridges what consumers say with what they do—giving retailers a clearer, data-backed view of hidden demand.
Download the Research Behind the Headlines