Tuesday, February 6th11:30 am - 12:05 pmTrack 1Room 214-216
Carrier Diversification 2.0: The Great Carrier
CCO at OnTrac
Carrier diversification has become fundamental to a
successful parcel strategy, but the emerging trend of overdiversification is putting retailers at a
disadvantage. Retailers used an average of six last-mile carrier partners in June 2023, which creates
operational inefficiencies and hinders their ability to leverage faster delivery and better pricing
opportunities. Not all carriers are created equal, and retailers need to be strategic when choosing a
carrier. This session will evaluate the current state of the parcel carrier market, explore
shipper-carrier dynamics, and help retailers choose the right carrier partner to win customers, build
brand loyalty, protect their margins, and gain a competitive advantage.
Tuesday, February 6th6:00 – 9:00 pm4627 Koval Lane, Las Vegas,
OnTrac is sponsoring an event you won’t want to miss. Alongside
our amazing host, Enveyo, we invite you to join us after Manifest’s expo hours on February 6th to network
with the industry’s key players. Fill out the form to request your spot to tee off – we have limited space!