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OnTrac & Nuts.com
What began as a small nut shop in the late 1920s, has expanded into a fully operational business servicing customers across the country with a team of 200 employees and over 3,000 products...now that's NUTS!
OnTrac had the opportunity to connect with one of our customers, Nuts.com. In this video, Jeff Braverman, the "Chief Nut" of this amazing brand, shares the story of how Nuts.com came to be what it is today.
In 1929, on the brink of the Depression, Jeff's father and grandfather "Poppy" Sol took a leap of faith and started a small nut company in Newark, New Jersey formally known as the Newark Nut Company. The determination of the two men is what launched the Newark Nut Company into success. They began selling premium bulk nuts and dried fruit and quickly developed a reputation of providing the very finest and freshest nuts available.
In 1999, Jeff launched NutsOnline to bring a savory selection of more than 2,000 items right to customer's doors. By 2011, NutsOnline became pretty well known across North America for great quality and service across a growing product offering. Their slogan, "We're more than just nuts," continued to ring true.
With several fans shortening the NutsOnline name to just Nuts.com consistently, sparked the change to the company name in January 2012. Despite the name change, they are still the same — the same family, the same values, the same quality, and the same level of care.
Now, over eight decades later, Jeff's cousin David and himself represent the third generation of the family-owned business. Although much has changed, the philosophy has not, and they continue the family tradition of providing the same superb quality and service as in the past. Their customers, some in their 80's and 90's, still rave about the splendid quality and luscious flavor of the products that have made their company famous throughout the years.
The West Coast is a large market for Nuts.com and also a large market for OnTrac. Together OnTrac and Nuts.com have built a solid foundation of taking care of the customer and making sure that their deliveries are in the customer's hands faster and more efficiently. Carolee Strong, Nuts.com Operations Manager at the Sparks, Nevada facility, says OnTrac is their number one carrier and customers receive everything they order the next day. OnTrac does about 95% of business in the Nuts.com Sparks, Nevada facility. They pick, pack and ship out the door with OnTrac.
Jeff says "It wasn't just about getting out West, it was really trying to push that one-day footprint. It's really cool to be sitting in Reno, Nevada and be able to hit the places on the West coast in one day. The proof is in the pudding our facilities are directly across the street from OnTrac."
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